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Entertainment-fueled: Kids' upfront soars as prices rise 15% to 20%
- Source :
- Advertising Age. April 26, 2004, Vol. 75 Issue 17, p1
- Publication Year :
- 2004
- Subjects :
- Broadcasting industry -- Officials and employees -- Forecasts and trends -- Prices and rates
Advertising -- Prices and rates -- Forecasts and trends
Marketing industry -- Forecasts and trends -- Prices and rates -- Officials and employees
Market trend/market analysis
Company pricing policy
Viacom Inc. -- Officials and employees -- Forecasts and trends -- Prices and rates
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 75
- Issue :
- 17
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.115980977