Search

Your search keyword '"MARKETING strategy"' showing total 4 results
Start Over Descriptor "MARKETING strategy" Search Limiters Available in Library Collection Publication Type Reviews Journal advertising age
4 results on '"MARKETING strategy"'

1. AD REVIEW.

Subjects
*MARKETING strategy
Abstract

The article reviews the rebranding campaign developed by ad agency Leo Burnett for fastfood restaurant McDonald's.

Published
2015

2. Hot Product: Crystal Light on the Go.

Author

Thompson, Stephanie

Subjects
*FRUIT drinks, *MARKETING strategy, *SALES promotion, *SALES
Abstract

Evaluates Crystal Light on the Go low-calorie drink mix from Kraft. Key features and available flavors; Product sales as of June 2005; Information on the marketing strategy used for the promotion of the product.

Published
2005

Catalog

Books, media, physical & digital resources
See catalog results