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Byline: Adgully Bureau According to TAM AdEx's Half-Yearly Celebrity Endorsement Report, the first half of 2024 saw a remarkable 10% growth in celebrity-endorsed advertisements compared to the same period last [...]

Byline: Adgully Bureau Geox is delighted to announce Penelope Cruz as the brand ambassador and the launch of its new campaign for the Autumn/Winter 24/25 collection featuring her. After she [...]

Byline: Adgully Bureau Adgully's weekly ads brings together the most unique ads of the week that struck a chord with the audiences. This week was no different - from iconic [...]

Byline: Adgully Bureau Authored by Chirag Shah, Founder and Business head, Boch & Fernsh Indians love, worship, and look up to celebrities. In this region, celebrities transcend from being mere [...]

Byline: Adgully Bureau Celebrity endorsements have been prevailing in India for a very long time, there is an increasing challenge for brands to capture people's time and focus. According to [...]

Byline: Adgully Bureau Loom Crafts, one of the oldest and biggest manufacturers of all-weather luxury outdoor furniture in India, has roped in Bollywood actress Urvashi Rautela as its brand ambassador. [...]

Byline: Adgully Bureau BigCash, one of India's fastest-growing real money gaming platforms, proudly announces its collaboration with acclaimed Bollywood actor Mr. Nawazuddin Siddiqui as its new celebrity brand endorser. Known [...]

Byline: Adgully Bureau In a notable move, actor R Madhavan has reportedly declined a lucrative endorsement offer from a prominent paan masala brand. Despite being presented with a substantial financial [...]

Byline: Madhurima Kar Leading baby skincare brand Johnson's Baby recently launched its new television campaign, featuring Bollywood actors Anil Kapoor and Sonam Kapoor. This is the first time that the [...]

Byline: Siddhesh Shirsat As the 2024 Paris Olympics come to an end, it has been India's sportswomen who ignited the nation's pride by opening the medal's tally, their victories resonating [...]

Byline: Siddhesh Shirsat Cricket in India is more than just a sport; it is a passion that unites millions across the country. The game transcends regional and cultural barriers, becoming [...]

Byline: Adgully Bureau Shahrukh Khan stood out in World Cup Final ads, dominating brand ambassador recall on Saturday evening as India triumphed over South Africa to secure the victory. While [...]

Byline: Mandar Natekar In the fast-paced world of advertising, generative AI is emerging as a crucial force that is helping brands and advertisers reshape their messaging. This technology is enabling [...]

Byline: Abha Garyali Peer From a purely functional product in an unorganized industry to high-tech sophisticated wellness offering - the humble mattress has undergone a revolutionary change. The industry now [...]

Byline: Adgully Bureau Encapsulating the quintessence of sophistication and elegance, one of the leading real-estate developers of South India, Casagrand, has roped in the graceful Bollywood sensation Kareena Kapoor Khan [...]

Byline: Adgully Bureau On Anushka Sharma's birthday, we reminisce about her endorsement journey with brands like PUMA, Slurrp Farm, Prega News, and more. Celebrating her 36th birthday today, Sharma has [...]

Byline: Adgully Bureau Introducing Explosive Whey, a groundbreaking addition to the fitness and nutrition industry, ready to revolutionize Sports Nutrition with its premium products. Endorsed and invested by the esteemed [...]

Byline: Adgully Bureau Manappuram Finance Ltd, a pioneering leader in loan against gold services, proudly announces the launch of its ground-breaking advertising campaign, 'Make Life Easy With Doorstep Gold Loan', [...]

Byline: Adgully Bureau OML Entertainment, a leading independent full-service media and entertainment organization, has upped the ante on smartphone marketing by spearheading the innovative 'As Unique As You' campaign for [...]

Byline: Adgully Bureau D'Artist Talent Ventures (DTV) has launched D'artist Plus, a pioneering service revolutionizing celebrity-brand associations tailored for start-up brands, through groundbreaking structured deals approach. With over 15 years [...]

Byline: Adgully Bureau In the dynamic world of celebrity endorsements, Tiger Shroff stands as a formidable force, continuing to wield the influential 'Tiger Effect'. Tiger's trust score is so high [...]

Byline: Adgully Bureau Breaking free from the glittering allure of celebrity endorsements, Orientbell Tiles is about to embark on an extraordinary journey with its latest campaign - a thought-provoking exploration [...]

Byline: Adgully Bureau Breaking free from the glittering allure of celebrity endorsements, Orientbell Tiles is about to embark on an extraordinary journey with its latest campaign - a thought-provoking exploration [...]

Byline: Adgully Bureau In the world of celebrity endorsements, the latest MAK Lubricants TVCs featuring brand ambassador Rahul Dravid stand out as a delightful surprise. Unlike most commercials, these sharp-edited, [...]

Byline: Adgully Bureau Ranbir Kapoor, born on September 28, 1982, hails from the Kapoor family, a dynasty synonymous with Indian cinema is an acclaimed Indian actor with a career spanning [...]

Byline: Nehal Shukla The Advertising Standards Council of India (ASCI) has revised its description of celebrities in its regulations to encompass social media influencers with a follower count of 500,000 [...]

Byline: Adgully Bureau Infinix, a rapidly growing new age technology brand, continues to make waves with its latest brand film titled '#BreakThrough'. In a society bound by judgments and stereotypes, [...]

Byline: Adgully Bureau Celebrity endorsements have been prevailing in India for a very long time, amid increasing challenge for brands to capture people's time and focus. According to TAM AdEx [...]

Byline: Adgully Bureau D2C brand Koparo, a leading provider of non-toxic cleaning solutions for modern and premium homes, has announced Mira Kapoor as their brand ambassador. Mira Kapoor is one [...]

Byline: Adgully Bureau During the 16th edition of the Indian Premier League (IPL), the ad volume share of celebrity endorsed ads experienced a growth of 6% in comparison to the [...]

Byline: Adgully Bureau In India, celebrity endorsements have been a prevalent marketing strategy for a long time. However, brands are facing an increasing challenge in capturing people's attention and time. [...]

Byline: Adgully Bureau Aviral Jain, Managing Director, Valuation Advisory Services, Kroll, said: 'This year's theme 'Beyond the Mainstream' is driven by the stupendous rise of South Indian movie stars and [...]

Panache Entertainment is a new age fully integrated creative & marketing agency invested in the world of Entertainment, Sports & Brand world . Started in 2021 primarily as a celebrity [...]

Strengthening its purse of ethnic lifestyle brands in 2023, G.O.A.T Brand Labs has recently announced the acquisition of Imara - a popular celebrity-endorsed women's ethnic apparel brand. Well received by [...]

Byline: Adgully Bureau Strengthening its purse of ethnic lifestyle brands in 2023, G.O.A.T Brand Labs has recently announced the acquisition of Imara - a popular celebrity-endorsed women's ethnic apparel brand. [...]

Byline: Adgully Bureau The Department of Consumer Affairs under Ministry of Consumer Affairs, Food and Public Distribution released a guide 'Endorsements Know-hows!' for celebrities, influencers and virtual influencers on social [...]

Byline: Adgully Bureau The Department of Consumer Affairs under Ministry of Consumer Affairs, Food and Public Distribution released a guide 'Endorsements Know-hows!' for celebrities, influencers and virtual influencers on social [...]

Byline: Adgully Bureau Being at the forefront of delivering high quality products to consumers, ITC Sunfeast, today announced the launch of its new product 'Sunfeast SUPERMILK' biscuits in Tamil Nadu [...]

Byline: Adgully Bureau Celebrity endorsements have been prevailing in India for a very long time; there is an increasing challenge for brands to capture people's time and focus. According to [...]

Byline: Jay Rathod It is very common for brands to advertise products associated with sports and athletics by having them endorsed by athletes and sports teams. Athletes are celebrities, and [...]

Byline: Adgully Bureau Homegrown wearable and audio brand, Fire-Boltt announced the appointment of Indian cricket's shiniest star - Mahendra Singh Dhoni as its new brand ambassador. Dhoni is the latest [...]

Bandhan Bank, the universal bank with inclusive banking at its core, today announced that it has roped in Sourav Ganguly as its Brand Ambassador. Fondly called Dada and The Maharaja [...]

Byline: Adgully Bureau Fibe (formerly known as EarlySalary), India's largest consumer lending platform has appointed actor Tahir Raj Bhasin as its brand ambassador. Tahir will be a part of Fibe's [...]

Byline: Adgully Bureau Fibe (formerly known as EarlySalary), India's largest consumer lending platform has appointed actor Tahir Raj Bhasin as its brand ambassador. Tahir will be a part of Fibe's [...]

Byline: Adgully Bureau The Hindi film industry is just about back on its feet post a challenging pandemic period that brought all activity to a halt; however, all is still [...]

Byline: Adgully Bureau Can you give us some details about your previous business? We started our journey by creating an ecommerce platform that provided international luxury goods to Indian consumers [...]

Byline: Gauri Bhatia I think we can all fairly agree that the uprise of influencers, digital advertisements, and celebrity endorsements brought about a sense of compulsion with the consumers. More [...]

Byline: Adgully Bureau Percept has exclusively signed on Baljeet Kaur, the first Indian mountaineer to scale five 8,000-m peaks in a span of 30 days. A feat unaccomplished by any [...]

Byline: Nehal Shukla Recently, there was a lot of hullabaloo over Akshay Kumar appearing in a Vimal Elaichi ad. The actor faced a lot of flak on social media for [...]

Byline: Adgully Bureau Virat Kohli has retained the top position for the fifth consecutive year with a brand value of $185.7 million, albeit a significant drop from last year, according [...]