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Brands & female athletes: From niche endorsements to mainstream marketing opportunities

Source :
Adgully. August 12, 2024
Publication Year :
2024

Abstract

Byline: Siddhesh Shirsat As the 2024 Paris Olympics come to an end, it has been India's sportswomen who ignited the nation's pride by opening the medal's tally, their victories resonating [...]

Details

Language :
English
Database :
Gale General OneFile
Journal :
Adgully
Publication Type :
Periodical
Accession number :
edsgcl.804577235