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Film stars garner 85% share of ad volumes during Jan-Mar'23: TAM AdEx

Source :
Adgully. June 19, 2023
Publication Year :
2023

Abstract

Byline: Adgully Bureau Celebrity endorsements have been prevailing in India for a very long time, amid increasing challenge for brands to capture people's time and focus. According to TAM AdEx [...]

Details

Language :
English
Database :
Gale General OneFile
Journal :
Adgully
Publication Type :
Periodical
Accession number :
edsgcl.753499115