51. A Position Paper on the Use of a Case-Scenario Approach for Understanding Diffusion of Innovations.
- Author
-
van de Wijngaert, Lidwien and Bouwman, Harry
- Subjects
COMMUNICATION & technology ,SURVEYS ,INFORMATION technology ,TECHNOLOGICAL innovations ,TECHNOLOGY - Abstract
The fundamental problem of understanding the adoption and use of new information and communication technologies is that potential users are not familiar with them. Consequently, it is hard to ask people if and how they would use these services and applications. In this paper we discuss a methodology that makes it possible to judge the suitability of the use of new information and communication services while taking into account: [1] characteristics of the technology, [2] the context of the user and [3] user characteristics. Using the basics from factorial survey, vignette studies and conjoint measurement we will discuss the design issues of such a study as well as the data-analysis issues that have to be dealt with. Furthermore, we will describe an example of a typical study that uses this case-scenario approach. We conclude that the method supports the development of an innovative theoretical framework regarding the adoption and use of new information- and communication technologies. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]
- Published
- 2008