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A Self-Categorization Explanation of Pluralistic Ignorance (Top Three Paper).

Authors :
Reid, Scott
Cropley, Carrie
Source :
Conference Papers -- International Communication Association; 2005 Annual Meeting, New York, NY, p1-33, 33p, 9 Graphs
Publication Year :
2005

Abstract

This article presents a self-categorization explanation of pluralistic ignorance defined as the belief that one's attitudes are different from those of other ingroup members, even though public behavior is identical. The article provides a behavioral observation on the situation of alcohol drinking on the University of California, Santa Barbara campus among undergraduate students. The study infers that self-categorization theory (SCT) can be understood as a social-cognitive account of identity salience. As predicted by SCT, the more that the students thought of themselves as typical undergraduate students, the smaller the pluralistic ignorance effect.

Details

Language :
English
Database :
Supplemental Index
Journal :
Conference Papers -- International Communication Association
Publication Type :
Conference
Accession number :
18654913