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Abstract Models are ubiquitous across disciplines, but the model as a means of conveying knowledge and abstracting reality is little studied. Scholars in different disciplines may use a variety of [...]

Abstract Successful 21-century universities will have to be lean, flexible and nimble. In fact, Peter Drucker claims that 30 years from now the 'big universities will be relics' and will [...]

Accounting firms that wish to test how marketing oriented they are may use a nine-item checklist to ascertain if they are really doing all that can be done to improve client satisfaction. This checklist includes queries related to how a firm defines its business, how it researches client needs, how it segments the market and how it establishes a marketing strategy. The checklist also includes queries on how a firm innovates to improve service, how it utilizes the World Wide Web, how it employs direct marketing, how it deals with client complaints and how well it treats its employees., The marketing concept is among the most important philosophies that have influenced business today. It has enabled many consumer goods marketers to thrive in today's very competitive and difficult economic [...]

Accounting professionals need to adopt effective marketing principles, practices and strategies in order to remain competitive. Marketing-oriented accounting firms need to fully grasp the requirements and desires of clients and satisfy these more efficiently than their competitors. They must continually adapt to effectively satisfy these needs and wants which, along with the tools to satisfy such needs and wants, are constantly changing., As a result of increased competition, accounting practitioners must develop a marketing strategy, or if they already have one in place, ascertain that it is truly effective. The authors describe [...]

Dividing lines into customers who are willing to pay a premium for faster service and those who are not nets happier customers, higher profits, and improved efficiency. The problem of [...]

INTRODUCTION Researchers frequently use rating scales to measure people's attitudes towards many different variety of stimuli. These include, for example, celebrities, products, services, institutions, and occupations. Rating scales can be [...]

The Hebrew Bible, especially the Pentateuch (Torah), is replete with precepts that deal with business ethics, and can be used as a starting point for those interested in developing higher [...]

Online Auctions for Business-to-Business Transactions. The Internet has dramatically changed the way business is being conducted today. According to predictions made by several research firms, the business-to-business (B2B) electronic commerce [...]

Pricing strategies for products or services must ensure that company profits are reached while maintaining customer satisfaction. This can be done through segment pricing, where higher prices are offered to avail of products or services with higher quality. Another strategy is peak-user pricing, where higher prices are set for the period when product or service is most used to cover for higher costs. For non-profit organizations, pricing can also be an effective tool to discourage over-exploitation of a resource., Accountants are often asked for advice on pricing products, and their input is often quite helpful and necessary. Accountants, however, are very likely to focus on costs when trying to [...]

Selecting the right price for a product or service can have a significant impact on the bottom line. McKinsey & Co., in a study of 1,000 firms, found that a [...]

Brooklyn College, a public liberal arts college located in Brooklyn, New York, is part of the City University of New York (CUNY). CUNY is one of the largest universities in [...]

Direct marketing, relationship marketing and database marketing are major buzz words in the fields of consumer marketing and business-to-business marketing. More than just catchphrases, these terms represent a new way [...]

INSTITUTING REVOLUTIONARY CHANGE IN YOUR ACCOUNTING FIRM The accounting industry is changing rapidly. In a recent article, Friedman, Giladi, and Lewis [1] point out how dangerous it is for accounting [...]