The effect of scale-checking styles on responses to a semantic differential scale

Subjects

Subjects :

Marketing research -- Methods
Attitude (Psychology) -- Testing
Psychological tests -- Validity
Advertising, marketing and public relations
Business

Details

ISSN :

00253618

Volume :

30

Issue :

4

Database :

Gale General OneFile

Journal :

Journal of the Market Research Society

Publication Type :

Academic Journal

Accession number :

edsgcl.6975754