Marketing methods for software

Authors :: Friedman, Hershey H.
Friedman, Linda Weiser
Source :: The Journal of Systems and Software. Sept, 1987, Vol. v7 Issue n3, p207, 6 p.
Publication Year :: 1987

Subjects :: Distribution Management
Marketing Strategy
Marketing Applications
Methods
Software
Market Segmentation
Product Development
User Need
Promotion of Product
Direct Market Channel
Product Life Cycle
Brand Name

Tools