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The Canadian Community Newspapers Association is telling media buyers and advertisers that its more than 700 properties are the place to be following the results of a national readership study by its research arm. The inaugural study by the Canadian Community Newspaper Database Corporation (ComBase) found that 69% of Canadians read community newspapers. The ComBase survey found that readership of community newspapers exceeded that of dailies in every province except Ontario and Quebec. British Columbia had the highest community newspaper readership.

Reports on the launch of the initiative Community Media Canada (CMC) by Canada's community newspapers for increasing their share of $10.6 billion in the advertising industry. Benefits of CMC to advertisers; Other activity planned by community newspapers to reach out to advertisers; Tag line used in an advertisement created by Reactor Art & Design for CMC.

Reports that the Scott Paper Co. of Mississauga, Ontario has consolidated its $6.5-million advertising account with Toronto's Enterprise Creative Selling and Thompson/Enterprise Media Group companies.

The article reports on the popularity and effectiveness of campus newspapers in Canada. It is informed that campus newspapers are effectively utilized by various advertisers because they are written by students for students. The author comments on the "Campus Life Magazine," a quarterly magazine launched by two students at York University's Schulich School of Business.

The article discusses how Harry Foster, Jack MacLaren and Lou Cahill found ways to steer their advertising businesses through the Great Depression in Canada during the 1930s and how the emergence of radio aided their success. Foster capitalized on his name and growing experience to found Foster Advertising. His agency organized the first nationwide radio broadcast of a Grey Cup game and the first televised broadcast. Campbell-Ewald withdrew its brand from Canada in 1935, but MacLaren gambled that he could keep the agency going under his own name.

The article reports on how an attempt to silence anti-business newspapers caused a scandal in the early 1920s. During that time, Conservative businesses bought space in Conservative newspapers and all was right. Modern businesses, however, hired advertising agencies, which ignored a paper's politics and looked only at circulation figures. Gilbert M. Murray, formerly general manager of the Canadian Manufacturers Association, took action. He formed his own agency and its counsel was strictly political.

The article discusses the state of magazine publishing industry in Canada and the impact of technologies like tablet computers and iPad on it. According to the Spring 2011 report from the company Print Measurement Bureau, the digital media has not affected the publishing industry much. Publishers are using social media, customized content and special event to gain consumer confidence. Also, as part of business strategy, publishers are working in close association with advertisers.

The article reports that Sid Lee, an advertising agency from Canada, has been named as the lead global creative agency for the Adidas Originals clothing brand. It states that the account, estimated to be worth more than $5 million annually, is the proof of the agency's reputation for blending traditional and nontraditional creativity. According to Philippe Meunier, chief creative officer and co-founding partner, everything that matters in the agency is based on triangles. INSET: Your typical genius employee.

This section presents a chart representing Canada's top marketing communications services companies. Some of the companies included in the chart are Cossette Communication Group Inc., BMO Financial Group, Blast Radius, Copeland Communications and Ragan Advertising.

Focuses on a study entitled '2002 Ad Agency Scouting Reports,' conducted by the 'Marketing' magazine on Canada's leading advertising agencies. Performance of Allard Johnson Communications; Business strategy of Anderson DDB Health & Lifestyle; Contracts won by Bos; Changes within the creative department of Cossette Communication Group; Development plans of Enterprise Creative Selling.

The article presents a critique of various Canadian television advertisements. The 'Baseball North' advertising campaign of baseball team Toronto Blue Jays is funny and well-executed, but the strategy followed by it is not appropriate. It is created by advertising agency MacLaren McCann. The 'Handyman' advertisement of Rona Inc., created by the agency BCP, portrays a woman in distress over a missing bathroom tile and her internal realization that she will fix it because she can. The advertisement shows how building superstores have allowed people to be their own contractors. The casting, direction and editing of the advertisement are good. The 'Dog' and 'Baby' advertisements for ScotTowels from Scott Paper Co. are directed by Joakim Eliasson. The advertisements follow a simple straightforward idea, are well-cast and executed in the popular 1970s-kitsch color scheme.

This article presents information on the business of flyers in Canada. A total of 13 billion flyers are delivered each year, or about 22 per household per week, according to Toronto-based Kubas Consultants. This represents more than $2 billion in expenditures by major retailers, national advertisers and local business. The volume of flyers is increasing 5.5% annually and has increased 75% over the last decade. And yet, for retailers in particular, flyers are an extremely powerful and critical part of the marketing mix. They allow marketers to communicate with their best customers and provide detailed information on products and services.

The presence of the national newspapers on the West Coast nosedives, but advertisers need not worry. The research company Newspaper Audience Databank (NADbank) released its 2002 readership figures at the end of March 2003. Karin Macpherson, managing partner with The Media Company, says the results were predictable and, for advertisers tapping the market in Vancouver, British Columbia, hardly worrisome. Rick Sanderson, media director at TBWA Vancouver, says that the sampling wars are over-the National Post is not aggressively targeting its existing Can West newspaper subscribers, adding the National Post to their daily deliveries and toting that up as circulation.

The article profiles Terry O'Malley, former president and creative director for Canadian advertising firm Vickers & Benson Arnold. O'Malley has had an enormously successful career in advertising. After graduating from Harvard University, O'Malley joined large Toronto agency MacLaren Advertising where he started as a junior writer on the General Motors account. During his more than subsequent 30 years at Vickers & Benson, he helped build the agency into one of the leading brands in the Canadian advertising scene.

This article presents information about various companies related to the world of advertising. Some of the companies are Molson Inc., Virgin Mobility, Lowe Roche and DDB Vancouver.

Reports developments on advertising agencies in Toronto, Ontario as of January 2002. Introduction of Excel Cherry Chill Gum online contest by the Wrigley Canada company; Lists of candidate for creative advertising assignment by the Toronto Transit Commission; Management of account of the 20th Century Fox company by MindShare Inc.

Presents critiques on Canadian advertisements for the week of September 11, 2000. Advertising for CFK Inc.'s Royal Chinet paper plates by Ogilvy & Mather Canada; Labatt Breweries' advertisement by Ammirati Puris; Pepsi-Cola's advertisement by BBDO Canada; Kellogg's advertisement by Leo Burnett Co.

The article differentiates between media suppliers and agencies. It states that the newspaper distributed across Canada, "Metro," opened its creative department in 2008, to be an additional resource for advertisers, who want more than a quarter page advertisement. It mentions that CTV Outside Broadcasts Ltd. is trying to develop custom branded content programs as media companies are adopting the new world much quicker than traditional agencies.

The article features J. J. Gibbons, founder of J. J. Gibbons Ltd., the first full-service advertising agency in Canada. Gibbons was about 18 when he was hired by the "Toronto News" to staff its regional sales office in New York City. He shook the industry by raiding Canada's top advertisers, newspapers and commercial art firms of their experienced writers, artists and graphic designers. It states that Gibbons' mounting successes forced the industry to alter its practices.

The article presents a series of events related to the marketing industry in Canada, from 1908 to 1920. The first U.S. advertising agencies head to Canada in 1911. The Association of Canadian Advertisers is formed in the boardroom of Goodyear Tire and Rubber in Toronto, Ontario, on August 14, 1914. The world's first radio broadcast is aired by XWA in Montreal, Quebec, on December 1, 1919.

Reports on advertising accounts awarded to Canada-based agencies as of April 24, 1995. St. Clair Paint & Wall Paper's hiring of Gee Jeffrey & Partners; Reason for Kmart Canada's choice of Campbell Methun Esty; Ken Koo Creative Group's contract with West Coast Express; Black Creek Pioneer Village's team up with Calexis Advertising.

The article author observes that most of the advertising in Canada is being handled by independent advertising agencies that are not part of global agency networks. According to Bob Shanks, managing partner of agency Grip Ltd., the creation of Grip ignited a hostile reception because its founders challenged convention. Shanks says, "At the very core of it, somebody suggested that perhaps there was a better way to do it, a better approach. At the end of the day, what will differentiate us is the quality and the number of talent that we have in one stop." Shanks contends that not only is Grip an innovative agency/client relationship model, but it has become a benchmark for how Canadian marketers assess their current agencies.

As competition among brands intensifies, more marketers are considering product placement as an important method of getting their products noticed in the market, as of May 2003. In Canada and the U.S., product placement is employed on the sets of close to 50% of movie and television shootings, whose total production budgets are estimated to be in billions of dollars each year. By advertising on television, videos, Internet and other sources, marketers see product placement as a cutting-edge way of getting through to viewers who avoid commercials altogether, and getting products to be implicitly endorsed by celebrities who use them onscreen. In Canada, where product placement is still in its early stages compared to the U.S., the advertising agencies Premier and MMI are competing to get their brands noticed. Both agencies represent goods that regularly compete in the traditional marketplace.

Reports the move of the advertising agencies in reaching out to the ethnic communities in Canada. Factors affecting the increase of niche advertising agencies; Clients of the niche advertising agency; Mediums used by Admerasia to reach out to the minority.

The article offers information on Torstar Corp., an independently-owned Canada-based media company. It states that its headquarter is in Yonge Street in Toronto, Ontario. It also informs about the properties of Torstar Corp. which includes Olive Media, WagJag, Web2Mobile and Sing Tao and its objective to create new audience and advertisers.

The article profiles Anson McKim, the father of advertising industry in Canada. It discusses how McKim founded A. McKim and Co., the nation's first notable advertising agency as well as the most important during 1889 until 1990. However, in 1992 due to the global consolidation, the agency was acquired by the BBDO Worldwide Inc. McKim died in 1917 when he was struck by a train in Quebec.

Presents information on a survey conducted by the Bureau of Broadcast and Measurement committee, on Canadian advertisement market status between May-June 2005. Discussion of the optimal number of weeks and timings for surveys suitable for the advertising agencies and companies; Report on the significant developments which could affect survey methodology; Statistics on the percentage of listeners for radio advertisements.

The article focuses on the life and profile of Warren Reynolds, former chair and president of one of Canada's most storied ad agencies, Ronalds-Reynolds and The longtime adman spent more than 40 years in advertising, earning a reputation for being an astute business leader. His retirement in 1973 from the president's chair marked the end of a family dynasty that stretched back to 1924 when his father, Edward William Reynolds, founded the K.W. Reynolds and Company agency in Toronto. Reynolds has served as chair of the Institute of Canadian Advertising in 1960-61 and was the first Canadian chair of the Audit Bureau of Circulations for the U.S. and Canada.

When leader of the Liberal Party of Canada, Paul Martin proclaims, with those big puppy dog eyes, he had no idea about shenanigans going on with Ottawa's advertising and sponsorship programs during his time as finance minister. But the culture of cronyism and rewarding friends of the government with advertising contracts was firmly entrenched from day one when this Liberal government assumed power in 1993. Liberals' election victory Vickers & Benson Cos. Ltd. and BCP were winning the plum accounts, like tourism, under the government's supposedly cleaned up and transparent agency selection system.

The article recommends various articles published in different publications for readers of the May 26, 2003 issue of the publication 'Marketing.' The Product Watch section of the Web site www.theonion.com has a "more news" link at the bottom of the "in the news" section. This section contains archived articles such as "General Motors Introduces New Instant-Win Airbags," "Pfizer launches 'Zoloft for Everything" Ad Campaign" and "Bounty Officials Approve Third Ply." The headlines of these articles are accompanied by entirely believable prose. "The Party's Over," an article related to tobacco advertising in the Great Britain, published in the May 5, 2003 issue of the magazine 'Adweek' is also worth reading. "Hawking Hogtown," published in the May 26, 2003 issue of the magazine 'Canadian Business,' says that with the scare of SARS waning in Toronto, Ontario, the city will have to rebuild a tarnished image that was a result of countless alarming international headlines and travel warnings.

Martin Strazovechas been named creative head in Toronto, Ontario-based advertising agency Lowe RMP, in mid-April 2003. Strazovec who previously served as the agency's managing director, took on the role of executive vice-president and chief creative officer in the agency. He was awarded the position after the agency recently took up a month-long search for someone to fill the vacancy. He got his career started more than 15 years ago as an art director at Wunderman in Toronto, Ontario.

Editorial. Focuses on the advertising campaign created by Grip Ltd. for the television advertising of Canada-based beer company Labatt Blue. Appreciation of the advertisement by the author; Reason for the criticism of the campaign by other advertising companies; Description of the advertisement.

Focuses on the various developments related to the advertising industry in Canada. Message conveyed by Jeff Woods, program director of Toronto, Canada's radio channel Q107, regarding replacement of their presenter Howard Stern; Issues related to the poor photograph quality of advertisement posted by Honda Canada; Renovation of an advertising agency in Canada.

Focuses on the performance of marketing agencies in Canada. Assessment on the options of clients on marketing projects; Creation of network of partners for the agencies; Importance of developing unique strategies for marketing ads.

Presents news and developments concerning companies in Canada as of June 6, 2002. Intention of president of Air Tango to change the company's name; Plans to rename annual RSVP awards and prize categories of the Canadian Marketing Association in Toronto, Ontario; Resignation of associate director Lara Mills and staff writer Jason Macdonald from magazine 'Marketing.'

Reports on the top advertising account winners in Canada for January to March 2002. Basis of the figures on estimates from the marketer or agency involved in the account; Lead of M2 Universal among other agencies; Top account winners and losers for the first quarter of 2002.

Features PALM Publicite Marketing, an Internet advertising agency in Montreal, Quebec. Cooperation of strategies with the clients; Vision of the company; Clients of PALM.

Features Diesel Marketing, an Internet advertising agency in Montreal, Quebec. Awards received by the company on its interactive works; Creativeness of the company in marketing; Clients of the firm.