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Community papers form alliance.
- Source :
- Marketing Magazine; 12/2/2002, Vol. 107 Issue 48, p4, 1/6p
- Publication Year :
- 2002
-
Abstract
- Reports on the launch of the initiative Community Media Canada (CMC) by Canada's community newspapers for increasing their share of $10.6 billion in the advertising industry. Benefits of CMC to advertisers; Other activity planned by community newspapers to reach out to advertisers; Tag line used in an advertisement created by Reactor Art & Design for CMC.
- Subjects :
- COMMUNITY newspapers
ADVERTISING agencies
ADVERTISING campaigns
Subjects
Details
- Language :
- English
- ISSN :
- 11964650
- Volume :
- 107
- Issue :
- 48
- Database :
- Complementary Index
- Journal :
- Marketing Magazine
- Publication Type :
- Periodical
- Accession number :
- 8971376