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The article reports on the strategy of disc-jockey (DJ)-centered retailer I DJ Now to launch a two-night customer appreciation event entitled "Meet the DJs: A Night at I DJ Now" in Long Island, New York. The event featured high-profile DJs and showcased the talent of the dance club community. Robert Marsh, president of I DJ Now, anticipated that the event will expand its customer base as well as marketing sales.

The article reports on a holiday-inspired event used to promote electronic products sold by Samsung Electronics Co. Ltd. in New York City in July 2008. The company event featured cellular telephones, televisions and other electronic equipment in preparation for the Christmas buying season. The strategy is intended to boost holiday sales among consumers and year-end purchases by enterprise buyers. Stephen Weinger, a marketing manager for Samsung, stresses that the new notebook computers feature NAND-based solid state drives (SSDs) for which there is an increasing demand.

The article reports on the plan of the New York Board of Trade (NYBOT) to implement an electronic trading system in order to continue its growth and to improve its disaster recovery strategy, as the aftermath of the September 11, 2001 terrorist attack. The electronic trading would eliminate the traditional form of exchange, the open outcry system. According to Executive Vice President of Operations Patrick Gambaro, the new trading system is the latest backup strategy of NYBOT. Before the 9/11 terrorist attack, Gambaro established a disaster recovery site consisting of trading pits and data center.

The article discusses marketing strategies used by Halo Labs to sell its new product, the Code Blue Recovery Drink. Halo Labs, located in New York City, was founded in 2007 by Jeff Frumin, his brother Steven, and his friend Michael Sachs. Code Blue is the first product offered by the company. So far, the drink is sold in some 300 locations in New York, primarily grocery stores, drugstores, and gyms.

The article focuses on the introduction of product-placement marketing by Serchlite Music to Scion Group, a company that manages dorm-style apartment complexes near universities in New York. The companies conducted parties for tenants and gave gift bags. College students have easily adapted to product-placement marketing.

Comments on the marketing strategy of Whiteface Mountain for skiers. Price of flashback lift ticket; Celebration of the Olympic Games by Lake Placid in New York City; Partnership between Lake Placid Olympic and eBay.