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The article reports on the strategy of disc-jockey (DJ)-centered retailer I DJ Now to launch a two-night customer appreciation event entitled "Meet the DJs: A Night at I DJ Now" in Long Island, New York. The event featured high-profile DJs and showcased the talent of the dance club community. Robert Marsh, president of I DJ Now, anticipated that the event will expand its customer base as well as marketing sales.

The article reports on a holiday-inspired event used to promote electronic products sold by Samsung Electronics Co. Ltd. in New York City in July 2008. The company event featured cellular telephones, televisions and other electronic equipment in preparation for the Christmas buying season. The strategy is intended to boost holiday sales among consumers and year-end purchases by enterprise buyers. Stephen Weinger, a marketing manager for Samsung, stresses that the new notebook computers feature NAND-based solid state drives (SSDs) for which there is an increasing demand.

This article looks at the marketing effort made by Nynex Corp. as of August 22, 1994 to maintain the position of its Yellow Pages directory in the market. The promotion of Nynex offers $25,000 in prizes for consumers willing to solve The Case of the Missing Diamond mystery. The company aims to draw attention to the depth of information in its directories, which is being attacked by small players in local markets. According to Sally Millice, associate director of advertising and promotion for Nynex, this kid of strategy will make consumers understand the superiority of the Yellow Pages. The promotion will begin in Utica and will move elsewhere in New York State.