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Background. The article focuses on the manipulative influence issues in sports analytical articles. Nowadays our life is significantly affected by sport and key sports events are covered by mass media. Since one of the major functions of mass media is the function to influence the reader, an attempt to analyze the mechanisms of manipulation within the framework of sports discourse seems to be reasonable. Based on the theoretical research study, it is established that manipulation is primarily characterized by its covert nature. In the practical part an analysis of linguistic ways of representation of manipulation on lexical and syntactical levels is given. Purpose. The purpose of the study is to define the mechanisms of manipulation in sports analytical articles and to analyze their linguistic side. Materials and methods. The research material comprises 7 sports analytical articles of 2024 taken from digital versions of the British magazines such as The Guardian and The Sun. The main research methods include analysis and synthesis of theoretical materials, discourse and contextual analysis together with descriptive method. The methods enumerated have given an opportunity to obtain accurate data on linguistic representation of various ways of manipulation in sports discourse. Results. The results of the study have shown that sports analytical articles possess a significant potential to influence the reader due to some manipulative methods such as hedges, labels, first person pronoun in a plural form, rhetorical questions and multiplication. The ways of linguistic representation of these manipulative methods are analyzed. Practical implications. The research results can be used for further investigation of ways of manipulation within sports analytical articles as well as in the development of courses on speech influence and sports discourse.

Texts covering environmental problems act as translators of socially significant information that constructs a system of value coordinates and require comprehensive scientific understanding. The parameters of environmental discourse are considered in the «Telegram» social network. The relevance of the study is due to the need for a comprehensive study of the corpus of the latest texts, the unifying thematic component of which is nature and environmental protection. The purpose of the paper is to study the environmental discourse represented in the accounts of eco-bloggers in the Russian-language segment of the «Telegram» social network, in terms of the implementation in it of techniques of speech influence on the recipient. The functional and content complexity of the texts updated in the discursive space under study predetermined the variety of research methods used: from direct observation, continuous and random sampling, content analysis to linguopragmatic and structural-linguistic analysis of eco-blog texts. The study of eco-blogs made it possible to identify their specifics, as well as the range of methods and means of speech influence at the levels of composition and content, used by eco-bloggers in order to have a maximum impact on the worldview and behavior of the addressee and encourage him to take active actions in favor of preserving the cleanliness of the environment peace.

The article examines the syntactic means of speech influence in the commercial discourse. The goal of the study is to describe the linguistic means of the compositional-dynamic and expres- sive syntax that form the speech-influencing potential of South African companies’ commercial texts. The work is relevant due to enhancing the mutually beneficial cooperation within the BRICS countries in the field of international commerce. The main method of research is a critical discourse analysis. The research involves analysing more than 50 commercial texts that become the object of pragmatic and psycholinguistic analysis for the first time. The phenomena of speech influence, per- suasion and manipulation in the interaction of business actors in order to get mutual commercial benefits are considered. The study results in a comprehensive description of the most frequently used expressive syntactic means in the context of pragmatic analysis. Speech influence manifests itself in the potential of syntactic means in the English commercial discourse that can enable busi- ness partners to create a situational context by setting their intentions and taking into account the addressee’s factors actualisation. The research concludes that the expressive syntactic means of speech influence in the commercial discourse can be used in synergy with other linguistic, extralin- guistic and symbolic tools to enhance the effect of their interaction for achieving the communicative goal and the strategic results in business.

The present article focuses on studying metacommunication as a multi-dimensional self-reconfiguration endless symbolic process and its mechanisms of realising and optimising dynamic speech influence in German dialogue discourse within the anthropocentric framework of pragmalinguistics. Special emphasis has been laid on revealing the functional nature of metacommunication as phatic communication and as communication about communication, sustainably enhancing speech impact in a dialogue discourse environment. On the methodological basis of contextual, intentional, speech act and discursive implicature analyses the authors determine and define speech means that prove to be conducive to interlocutors' succeeding in speech acts as perlocutionary optimisers. The research material is represented by fragments of the dialogue discourse containing such tools of perlocutionary optimisation, collected by continuous sampling from German works of literature, where characters' speech is close to day-to-day conversational communication. The procedure of the given research comprised the analysis of discursive fragments in which the realisation of speech acts of various illocutionary types (potentially) results in communicative failures followed by studying metacommunicative utterances produced by the speaker to correct (or to prevent) the undesirable effects of his/her (potential) unsuccessful speech acts as perlocutionary optimisers. Realising the metacommunicative contactive speech act, they solve two blocks of tasks that contribute to the effective implementation of speech impact in the discourse: technically ensuring the uninterrupted flow of communication and additional intensifying the intended speech influence on the interlocutor, which is referred to as perlocutionary intensification. Based on this, the article offers a brief overview of the main technical tasks of perlocutionary optimisers, as well as a detailed analysis of the pragma-discursive features of perlocutionary intensifiers, namely: determining the way of their discursive realisation; distinguishing their pragmatic types depending on the object of influence; substantiating their position relative to other speech acts in verbal interaction, and describing the relevant situations of their functioning in the contemporary German dialogue discourse.

The article reveals the main provisions of the concept of speech influence and describes its theoretical model, which was developed by well-known psycholinguist of the 20th century A.A. Leontiev. The main ideas of this concept are explicated within the scope of the problem of speech communication and conditioned by this verbal act processes of speaking of the communicator (speaker) and listening of the recipient (s). The speech influence is considered by the researcher of this problem at the level of the internal and external stages of the communicative-speech processes generation of the speaker and the recipient. That is why A.A. Leontiev pays great attention in this concept to the analysis of such psycholinguistic phenomena as: «value», «sense», «semantic field of the recipient», «sign», «internal speech», «internal programming», «act of speaking» etc. The article reveals the following aspects: a) established by A.A. Leontiev evolution of the forms of communication and its psychological and semiotic mediation; b) separated by him stages of the historical formation of the activity of communication, in particular its final stage – the speech effect, which becomes a professional activity, motivated «from inside the self»; c) distinguished by the researcher notions of «speech» and «speech activity», d) defined by him the notion of «communication» and its varieties, e) associated with orientation – the criterion of speech communication – speech effect, which is characterized as one of the aspects of psychological content of communication, g) identified by three parameters phenomenon of the sign and applied in its interpretation two methods of scientific analysis important for a deep understanding of speech influence used, through the processes of understanding (the transition from a sign to the thought) and through the objectification of the subjective communicative intention (the transition from a thought to the sign) and other important provisions of the proposed concept. The content of this manuscript also describes the psycholinguistic model of speech effect, which, according to the author, has statuses or psychological actions, or appears as an independent activity with its own motive, has a feedback, acts in various forms of interference with consciousness and subconscious of the personality, etc.; the ways of achieving changes in the recipient’s existing values under the influence of the content of communicator’s speech are represented; the three-layer psycholinguistic structure of the speech influence is substantiated. In the debating section of the article, it is suggested to consider the scientific work of A.A. Leontiev concerning the speech influence as a psycholinguistic theory, by taking into account its theoretical and practical significance for modern science and communicative practice.

The present article focuses on studying metacommunication as a multi-dimensional self-reconfiguration endless symbolic process and its mechanisms of realising and optimising dynamic speech influence in German dialogue discourse within the anthropocentric framework of pragmalinguistics. Special emphasis has been laid on revealing the functional nature of metacommunication as phatic communication and as communication about communication, sustainably enhancing speech impact in a dialogue discourse environment. On the methodological basis of contextual, intentional, speech act and discursive implicature analyses the authors determine and define speech means that prove to be conducive to interlocutors’ succeeding in speech acts as perlocutionary optimisers. The research material is represented by fragments of the dialogue discourse containing such tools of perlocutionary optimisation, collected by continuous sampling from German works of literature, where characters’ speech is close to day-to-day conversational communication. The procedure of the given research comprised the analysis of discursive fragments in which the realisation of speech acts of various illocutionary types (potentially) results in communicative failures followed by studying metacommunicative utterances produced by the speaker to correct (or to prevent) the undesirable effects of his/her (potential) unsuccessful speech acts as perlocutionary optimisers. Realising the metacommunicative contactive speech act, they solve two blocks of tasks that contribute to the effective implementation of speech impact in the discourse: technically ensuring the uninterrupted flow of communication and additional intensifying the intended speech influence on the interlocutor, which is referred to as perlocutionary intensification. Based on this, the article offers a brief overview of the main technical tasks of perlocutionary optimisers, as well as a detailed analysis of the pragma-discursive features of perlocutionary intensifiers, namely: determining the way of their discursive realisation; distinguishing their pragmatic types depending on the object of influence; substantiating their position relative to other speech acts in verbal interaction, and describing the relevant situations of their functioning in the contemporary German dialogue discourse.

The article analyzes the results of the empirical research of the methods of parents’ emotional speech influence on the formation of a senior preschool child as a subject of moral choice. For the analysis of emotional speech influence the author’s questionnaire “Ways of influence of parents on moral development of the preschool child” (O. V. Suvorova, A. A. Shalina) was used. The authors studied the emotional-verbal ways of parental influence on the older preschooler in the process of moral education. It is shown that only about half of parents use positive ways of emotional impact on the moral behavior of their children. The prospects of further exploring the problem are defined. The authors associate them with the development of psychological and pedagogical support programs, as well as with training parents to use positive methods of emotional-speech influence on the moral development of a child.

The article presents the analysis of the language means of realization of suggestive impact in the promotional genres of the Ukrainian political discourse. Defines the basic lexical language resources and their potential impact in political texts, in particular in the speech genres of a syncretic type, which enables the use of various linguistic means and units thanks to a large capacity and multifunctional nature. The focus is on lexical markers of suggestively in the promotional texts presented in the election campaigns during the last 10 years (2006-2016). The majority of lexical markers of suggestibility share a common goal of creating a "semantic tags" or "anchors", reinforcing in the subconscious mind of the addressees needs assessment – positive or negative. Such labels have the character of ideologies – lexical "bundle" axiological contents that inhibit the rational perception of the text content and explot irrational, emotional perception.

The paper analyzes the features of verbal improvisation in the speech of politicians. The comparative analysis of written primary speech texts the texts said by the governor of theKemerovoregion A. G. Tuleyev is carried out. Primary texts are compared with secondary, basic elements of the speaker’s improvisation are found. The analysis showed that the speaker builds the speech according to the importance of information for the particulat event at which a speech is delivered. By means of the speech activity the speaker seeks to optimize the act of speech influence, carrying out the internal disciplinary principle of rhetoric – the principle of efficiency.