MANIPULATION AS A TYPE OF SPEECH INFLUENCE IN SPORTS ARTICLE

Background. The article focuses on the manipulative influence issues in sports analytical articles. Nowadays our life is significantly affected by sport and key sports events are covered by mass media. Since one of the major functions of mass media is the function to influence the reader, an attempt to analyze the mechanisms of manipulation within the framework of sports discourse seems to be reasonable. Based on the theoretical research study, it is established that manipulation is primarily characterized by its covert nature. In the practical part an analysis of linguistic ways of representation of manipulation on lexical and syntactical levels is given. Purpose. The purpose of the study is to define the mechanisms of manipulation in sports analytical articles and to analyze their linguistic side. Materials and methods. The research material comprises 7 sports analytical articles of 2024 taken from digital versions of the British magazines such as The Guardian and The Sun. The main research methods include analysis and synthesis of theoretical materials, discourse and contextual analysis together with descriptive method. The methods enumerated have given an opportunity to obtain accurate data on linguistic representation of various ways of manipulation in sports discourse. Results. The results of the study have shown that sports analytical articles possess a significant potential to influence the reader due to some manipulative methods such as hedges, labels, first person pronoun in a plural form, rhetorical questions and multiplication. The ways of linguistic representation of these manipulative methods are analyzed. Practical implications. The research results can be used for further investigation of ways of manipulation within sports analytical articles as well as in the development of courses on speech influence and sports discourse.