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Communication, advocacy, and outreach are germane to the success of any organisation working in the social sector. This book provides a robust conceptual framework that is required to understand the demands of the sector and suggests strategies and tools for those engaged in social sector communication.This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India but also provides an understanding of various skills and approaches required in communication including social marketing, media advocacy, social mobilisation, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers suggestions on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental programme goals. This revised edition discusses the different perspectives of NGOs and programme implementers and helps in understanding the corporate–NGO interface vis-à-vis CSR projects.This book will be useful to students of social work, business, and management preparing for roles in social enterprises. It will also be of use to working professionals in the social sector.

Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a “sense of being,” on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors.Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready.This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.

This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives. It delves into various critical issues like the differences between culture-defined gender roles/expectations and women's portrayal in the ad narrative, and which product category has consistently portrayed women as sex objects.Drawing insights from a seminal research study and Erving Goffman's classic book ‘Gender Advertisements', it traces the journey of three decades, beginning the 1990s – the era of liberalization in India, to map trends and patterns in Indian advertising and presents the perspectives of the creative teams and top managements across Indian and global advertising agencies. It discusses the application of a Gender Sensitivity Barometer (GSB) which the creative teams can use to find out how sensitive or insensitive the ad has been based on pre-determined indicators suggested by the GSB.This book will be useful to students, researchers and faculty working in the field of management, advertising, mass communication, psychology, gender studies and sociology. It will also be an indispensable companion to professionals from the field of advertising and related areas.

Fair skin sells the cream Trendy women sell the scooter Dashing men sell the car Seductive gestures can sell almost anything If media only mirrors reality, is advertising then guilty of misogyny, voyeurism and objectification of women? In an attempt to look at Indian ads across various brand categories with a gender lens based on societal and sociological perspectives, The Beauty Paradigm: Gender Discourse in Indian Advertising deconstructs the quintessential Indian woman that the advertising industry depicts across the spectrum. Drawing insights from a seminal research study and Erving Goffman's classic book ‘Gender Advertisements', this book traces the journey of a few decades to map trends and patterns in Indian advertising and presents the perspectives of the creative teams and top managements across Indian and global agencies.

A ­first-of-its-kind book on social sector communication in India that combines concepts with hands-on skills Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate–NGO interface vis-à-vis CSR projects.

WhatsApp is used by over half a billion people in India today in all fields – in business, corporate and informal sectors, in government, for education and among friends, families and acquaintances. This book critically explores the social messaging app's rapid expansion in India and its growing influence and looks at whether, as a form of horizontal communication, it poses a challenge to more traditional structures of communication.The book examines WhatsApp's spread in the personal and professional lives of Indians and the myriad ways in which people in India are using the app in social and business interactions, including among people living with disabilities. Using case studies, interviews, surveys and in-depth research, it analyses key aspects of WhatsApp's massive popularity and its impact on how people communicate. It also explores its impact on the psycho-social dynamics in India, including the dissemination of fake news and politically motivated content, and the consequent need for media regulation in the country.One of the first books to analyse the pervasiveness of WhatsApp and social media apps in different areas of Indian society, this book will be of interest to scholars and students of media studies, communication studies, digital media, cultural studies, cyberculture studies, sociology and social policy and media law.

A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radically redefine a nation, it is rural Indians. By 2036, India is projected to be home to 1.52 billion people - having overtaken China around 2031 - with 931 million people still living in villages. Rural India is simply too large and too fast growing an agglomeration to ignore. This book maps their transformation, and shows how to realize their social and economic promise. It is a timely and important new work, ideal for students, scholars, marketing practitioners, and policy makers.

​This handbook is a comprehensive source of information, analysis and directions in disaster studies. It goes beyond the oft-explored issues of management and science related to the topic and explores policies, governance, law and decision-making combined with the processes of implementation and enforcement, all the while integrating the latest science and technology updates related to the topic, such as artificial intelligence and early warning systems. It brings together studies which relate to sociology, politics and institutional economics, which work under the impact of resource availability, issues of leadership and international laws. Disasters are trans-boundary and disaster studies are trans-disciplinary. It is this aspect which would form the fulcrum of contributions and present a new, refreshing and innovative design for the handbook. The transformatory pedagogy which started with the Hyogo Framework for action 2005-2015 and The Sendai Framework for Disaster Risk Reduction 2015-2030 outlines seven clear targets and four priorities for action to prevent new and reduce existing disaster risks. The four priority areas around which the book would revolve are (i) Understanding disaster risk; (ii) Strengthening disaster risk governance to manage disaster risk; (iii) Investing in disaster reduction for resilience and; (iv) Enhancing disaster preparedness for effective response, and to'Build Back Better'in recovery, rehabilitation and reconstruction.

This book shows how specifically each goal of Sustainable Development Goals could be incorporated in country wise developmental programmes set to transform the world. It highlights how a combination of initiatives on mitigation of disasters and a robust progress could build a resilient society. The book discusses multidimensional processes such as administrative, financial and social challenges which can mitigate disasters and help in an advancement towards SDG Goals. It highlights the embeddedness of SDGs in disaster mitigation as they tend to be linked and interdependent. By linking sustainable development to disaster mitigation one gets a strong justification for investment into preparedness as a guarantee or insurance against loss and damages due to unforeseen disasters.

A first-of-its-kind analysis of the growth of new media in Digital India from a broad communications and interdisciplinary perspective Can new media help in bringing about development or contribute to social movements? Who is left out of the new media equation? How is the public sphere affected by it? How will it be regulated? Providing answers to these important questions, this book critically examines the growth of new media in India. It looks at how new media can be theorized in the Indian context and offers a perspective on the opportunities and challenges this poses to governance, development, and businesses as well as in social marketing efforts. With the government and the corporate sector's growing emphasis on ‘Digital India', India Connected creatively delves into various aspects such as digitization, convergence, interactivity, and ubiquity, which are affecting the Indian media landscape.

What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today's changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic'Reader's Guide'in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader's Guide and Cross-References to provide thorough search-and-browse capabilities

This work ushers in a change in the approach of books on hospital administration. To make the text interesting authors have used the case based learning approach. Apart from this many new topics have been introduced in this book which had not been addressed so far in the available books. For example:- due importance has been given to the role of engineering department in ensuring provision of good quality of medical care by the hospitals. New concepts in hospital administration like information therapy, use of information and communication technology, health promoting hospital approach, impact of globalization on hospital care etc. have also introduced through this book. USP of the book is giving due importance to the feedback from experienced hospital administrators across public and private hospitals of country. This book will surely be of use to medical superintendents and hospital administrators in government and private hospitals in India and other countries. Students as well as teachers of various courses namely, regular and distant learning courses of MBA in Health Care/Hospital Administration, Diploma of masters in Hospital Administrator, MD in hospital administrator, MD in community medicine, Diploma/masters in laws, master's in public health will also find this book of immense value. This book will also be helpful for civil surgeons and senior medical officers of state health services. The book comprehensively consolidates a lot of practical aspects by incorporating plenty of illustrations, photographs, case studies, real life situations etc. which will help the readers to get a realistic practical experience. Salient Features - New concepts in hospital administration like use of information and communication technology, health promoting hospital approach, impact of globalization on hospital care, role of engineering department and information therapy, etc. have been introduced - Case Studies presented in the chapters are useful for case based learning approach - Comprehensively consolidates a lot of practical aspects by incorporating plenty of Flowcharts, Figures and Tables help the readers to get a realistic practical experience

The 1999 conflict between India and Pakistan near the town of Kargil in contested Kashmir was the first military clash between two nuclear-armed powers since the 1969 Sino-Soviet war. Kargil was a landmark event not because of its duration or casualties, but because it contained a very real risk of nuclear escalation. Until the Kargil conflict, academic and policy debates over nuclear deterrence and proliferation occurred largely on the theoretical level. This deep analysis of the conflict offers scholars and policymakers a rare account of how nuclear-armed states interact during military crisis. Written by analysts from India, Pakistan, and the United States, this unique book draws extensively on primary sources, including unprecedented access to Indian, Pakistani, and U.S. government officials and military officers who were actively involved in the conflict. This is the first rigorous and objective account of the causes, conduct, and consequences of the Kargil conflict.