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Add balance to ad theory
- Source :
- Business Line. May 15, 2006
- Publication Year :
- 2006
-
Abstract
- (From Business Line) from BUSINESS LINE, May 15, 2006 Jaishri Jethwaney and Shruti Jain have written Advertising Management, capturing the core concepts in an eminently readable presentation. The book from [...]
- Subjects :
- Business
Business, international
Subjects
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- Business Line
- Publication Type :
- News
- Accession number :
- edsgcl.145821849