Benchmarking: A Tool for Web Site Evaluation and Improvement.

Authors :: Misic, Mark M.
Johnson, Kelsey L.
Source :: Internet Research. 1999 9(5):383-392.
Publication Year :: 1999
Abstract: This paper presents a case study on how benchmarking was used to determine how one organization's Web site compared to Web sites of related schools and professional organizations. Highlights include application of metrics, the Web site evaluation form, functional/navigational issues, content and style, and top site generalizations. (Author/LRW)

Language :: English
ISSN :: 1066-2243
Volume :: 9
Issue :: 5
Database :: ERIC
Journal :: Internet Research
Publication Type :: Academic Journal
Accession number :: EJ603663
Document Type :: Journal Articles<br />Reports - Research<br />Tests/Questionnaires