Back to Search
Start Over
Many retailers cannot identify most valuable customers. (CRM)
- Source :
- Customer Interface. March, 2002, Vol. 15 Issue 3, p17, 1 p.
- Publication Year :
- 2002
-
Abstract
- A Blue Martini Software survey has found that 45 percent of retailers do not have a data warehouse, and just 10 percent use individual customer data to drive promotional activities. [...]
- Subjects :
- Blue Martini Software Inc. -- Surveys -- Public relations -- Information management
Retail industry -- Information management -- Surveys
Stores -- Public relations -- Surveys
Computer software industry -- Surveys -- Information management -- Public relations
Integrated software -- Surveys
Customer relations -- Information management -- Surveys
Business management software -- Surveys
Company public relations
Company systems management
Business application suite
Business management software
Business
Economics
Telecommunications industry
Subjects
Details
- Language :
- English
- ISSN :
- 08869642
- Volume :
- 15
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- Customer Interface
- Publication Type :
- Periodical
- Accession number :
- edsgcl.84149947