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A Clarification and Extension of Operant Conditioning Principles in Marketing

Authors :
Peter, J.P.
Nord, W.R.
Source :
Journal of Marketing. Summer, 1982, Vol. 46, p102-107
Publication Year :
1982

Subjects

Subjects :
Markets (Economics) -- ANALYSIS
Behavior modification -- MARKETING
Consumers
Advertising, marketing and public relations
Business

Details

ISSN :
00222429
Volume :
46
Database :
Gale General OneFile
Journal :
Journal of Marketing
Publication Type :
Periodical
Accession number :
edsgcl.2353205

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