A Clarification and Extension of Operant Conditioning Principles in Marketing

MLA

Peter, J. P., and W. R. Nord. “A Clarification and Extension of Operant Conditioning Principles in Marketing.” Journal of Marketing, vol. 46, June 1982, p. 102. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.2353205&authtype=sso&custid=ns315887.

APA

Peter, J. P., & Nord, W. R. (1982, June 22). A Clarification and Extension of Operant Conditioning Principles in Marketing. Journal of Marketing, 46, 102.

Chicago

Peter, J.P., and W.R. Nord. 1982. “A Clarification and Extension of Operant Conditioning Principles in Marketing.” Journal of Marketing, June 22. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.2353205&authtype=sso&custid=ns315887.