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The mini-cases: 5 companies, 5 strategies, 5 transformations

Authors :
Fromartz, Samuel
Source :
MIT Sloan Management Review. Fall, 2009, Vol. 51 Issue 1, p41, 5 p.
Publication Year :
2009

Abstract

Information about the sustainability efforts of Nike, Rio Tinto, GE, Better Place, and Wal-Mart, is presented. It is believed that sustainability is not a one-size-fit-all strategy that an organization can implement by following a set of rules. Rather, it springs from challenges that firms face in their own markets.

Details

Language :
English
ISSN :
15329194
Volume :
51
Issue :
1
Database :
Gale General OneFile
Journal :
MIT Sloan Management Review
Publication Type :
Academic Journal
Accession number :
edsgcl.211521350