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Thinking Like a 'Buy Sider': How to Provide Firm Marketing Direction

Authors :
Ziegenhagen, M.E.
Source :
Industrial Marketing Management. August, 1981, Vol. 66, p107-110.
Publication Year :
1981

Subjects

Subjects :
Product lines -- MARKETING
Marketing -- Planning
Markets (Economics) -- EVALUATION
Markets (Economics) -- ANALYSIS
Advertising, marketing and public relations
Business
Business, international

Details

ISSN :
00198501
Volume :
66
Database :
Gale General OneFile
Journal :
Industrial Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.2003460

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