Thinking Like a 'Buy Sider': How to Provide Firm Marketing Direction

MLA

Ziegenhagen, M. E. “Thinking Like a ‘Buy Sider’: How to Provide Firm Marketing Direction.” Industrial Marketing Management, vol. 66, Aug. 1981, p. 107. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.2003460&authtype=sso&custid=ns315887.

APA

Ziegenhagen, M. E. (1981, August 1). Thinking Like a “Buy Sider”: How to Provide Firm Marketing Direction. Industrial Marketing Management, 66, 107.

Chicago

Ziegenhagen, M.E. 1981. “Thinking Like a ‘Buy Sider’: How to Provide Firm Marketing Direction.” Industrial Marketing Management, August 1. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.2003460&authtype=sso&custid=ns315887.