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Just measure something! start with basic objectives that show the value of public relations
- Source :
- Communication World. Jan-Feb, 2005, Vol. 22 Issue 1, p16, 5 p.
- Publication Year :
- 2005
-
Abstract
- In an age of increased accountability, competition and a drive for every department within an organization to prove its value, PR professionals must justify their existence. Businesses analyze every line [...]
Details
- Language :
- English
- ISSN :
- 07447612
- Volume :
- 22
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Communication World
- Publication Type :
- Periodical
- Accession number :
- edsgcl.133246869