Cite
Just measure something! start with basic objectives that show the value of public relations
MLA
Bransford, Kay. “Just Measure Something! Start with Basic Objectives That Show the Value of Public Relations.” Communication World, vol. 22, no. 1, Jan. 2005, p. 16. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.133246869&authtype=sso&custid=ns315887.
APA
Bransford, K. (2005, January 1). Just measure something! start with basic objectives that show the value of public relations. Communication World, 22(1), 16.
Chicago
Bransford, Kay. 2005. “Just Measure Something! Start with Basic Objectives That Show the Value of Public Relations.” Communication World, January 1. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.133246869&authtype=sso&custid=ns315887.