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Eyeing the numbers: why managers must monitor nonproductive sales activity

Authors :
Cummings, Betsy
Source :
Sales & Marketing Management. April, 2005, Vol. 157 Issue 4, p12, 2 p.
Publication Year :
2005

Abstract

When Patrick Walsh first met with managers at a business outsourcing services firm, reasons for lagging sales seemed elusive. Sellers on the 11-person sales team were filing reports that showed […]

Details

Language :
English
ISSN :
01637517
Volume :
157
Issue :
4
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.131131587