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Breaking new ground: it's a mandate given to most sales teams: find new sources of revenue. But how to do it? Learn the secrets of these sales leaders, who transformed their companies' entire business models--by launching new products and reaching out to new customers--and watched sales soar

Authors :
Cohen, Andy
Source :
Sales & Marketing Management. August, 2004, Vol. 156 Issue 8, p36, 6 p.
Publication Year :
2004

Abstract

Sometimes new opportunities come at just the right moment. For Julian Gordon, that moment was about 10 years ago when he was struggling to keep his company solvent. Gordon, CEO […]

Details

Language :
English
ISSN :
01637517
Volume :
156
Issue :
8
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.120253832