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Off to market; clear goals, solid strategies and firmwide effort drive the profession's most successful marketing campaigns

Authors :
Pickering, John
Okell, Bob
Source :
Accounting Today. March 2, 1992, Vol. 6 Issue 5, , S10, p5 p.
Publication Year :
1992

Abstract

When it comes to marketing, firms often depend on the old . Brochures, radio spots, print ads and newsletters, not to mention getting the partners out of the office to [...]

Details

Language :
English
ISSN :
10445714
Volume :
6
Issue :
5
Database :
Gale General OneFile
Journal :
Accounting Today
Publication Type :
Periodical
Accession number :
edsgcl.12024785