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Off to market; clear goals, solid strategies and firmwide effort drive the profession's most successful marketing campaigns
- Source :
- Accounting Today. March 2, 1992, Vol. 6 Issue 5, , S10, p5 p.
- Publication Year :
- 1992
-
Abstract
- When it comes to marketing, firms often depend on the old . Brochures, radio spots, print ads and newsletters, not to mention getting the partners out of the office to [...]
Details
- Language :
- English
- ISSN :
- 10445714
- Volume :
- 6
- Issue :
- 5
- Database :
- Gale General OneFile
- Journal :
- Accounting Today
- Publication Type :
- Periodical
- Accession number :
- edsgcl.12024785