Off to market; clear goals, solid strategies and firmwide effort drive the profession's most successful marketing campaigns

MLA

Pickering, John, and Bob Okell. “Off to Market; Clear Goals, Solid Strategies and Firmwide Effort Drive the Profession’s Most Successful Marketing Campaigns.” Accounting Today, vol. 6, no. 5, Mar. 1992, p. S10. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.12024785&authtype=sso&custid=ns315887.

APA

Pickering, J., & Okell, B. (1992, March 2). Off to market; clear goals, solid strategies and firmwide effort drive the profession’s most successful marketing campaigns. Accounting Today, 6(5), S10.

Chicago

Pickering, John, and Bob Okell. 1992. “Off to Market; Clear Goals, Solid Strategies and Firmwide Effort Drive the Profession’s Most Successful Marketing Campaigns.” Accounting Today, March 2. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.12024785&authtype=sso&custid=ns315887.