Winds of change: thanks to a nimble online marketing strategy and close relationships with channel partners, Peter Weedfald has Samsung riding high in the rapidly shifting consumer electronics industry

Authors :: Cohen, Andy
Source :: Sales & Marketing Management. May, 2004, Vol. 156 Issue 5, p44, 7 p.
Publication Year :: 2004
Abstract: Peter Weedfald isn't big on sitting still. It's a late-winter afternoon, and Weedfald, senior vice president of strategic marketing and new media for Samsung Electronics America, is using his office […]

Subjects :: Internet/Web advertising -- Management
Television equipment industry -- Officials and employees
Television equipment industry -- Marketing
Company business management
Company marketing practices
Internet/Web advertising
Samsung Electronics America Inc. -- Officials and employees
Samsung Electronics America Inc. -- Marketing

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