Winds of change: thanks to a nimble online marketing strategy and close relationships with channel partners, Peter Weedfald has Samsung riding high in the rapidly shifting consumer electronics industry

MLA

Cohen, Andy. “Winds of Change: Thanks to a Nimble Online Marketing Strategy and Close Relationships with Channel Partners, Peter Weedfald Has Samsung Riding High in the Rapidly Shifting Consumer Electronics Industry.” Sales & Marketing Management, vol. 156, no. 5, May 2004, p. 44. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.116451323&authtype=sso&custid=ns315887.

APA

Cohen, A. (2004, May 1). Winds of change: thanks to a nimble online marketing strategy and close relationships with channel partners, Peter Weedfald has Samsung riding high in the rapidly shifting consumer electronics industry. Sales & Marketing Management, 156(5), 44.

Chicago

Cohen, Andy. 2004. “Winds of Change: Thanks to a Nimble Online Marketing Strategy and Close Relationships with Channel Partners, Peter Weedfald Has Samsung Riding High in the Rapidly Shifting Consumer Electronics Industry.” Sales & Marketing Management, May 1. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.116451323&authtype=sso&custid=ns315887.