Cashing in on banks: Paul Geddes' move from Argos to the top marketing role at Royal Bank of Scotland is one in a series of similar moves in recent years. Is the challenge of resurrecting the financial services sector the reason behind such decisions, or are the likes of Geddes just in it for the money?

The financial services sector has traditionally not been considered the sexiest of areas by marketers--or by consumers for that matter. But during the past few years it has begun to […]