Cashing in on banks: Paul Geddes' move from Argos to the top marketing role at Royal Bank of Scotland is one in a series of similar moves in recent years. Is the challenge of resurrecting the financial services sector the reason behind such decisions, or are the likes of Geddes just in it for the money?

MLA

Stones, John, and Amanda Wilkinson. “Cashing in on Banks: Paul Geddes’ Move from Argos to the Top Marketing Role at Royal Bank of Scotland Is One in a Series of Similar Moves in Recent Years. Is the Challenge of Resurrecting the Financial Services Sector the Reason behind Such Decisions, or Are the Likes of Geddes Just in It for the Money?” Marketing Week, vol. 27, no. 4, Jan. 2004, p. 24. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.113138978&authtype=sso&custid=ns315887.

APA

Stones, J., & Wilkinson, A. (2004, January 22). Cashing in on banks: Paul Geddes’ move from Argos to the top marketing role at Royal Bank of Scotland is one in a series of similar moves in recent years. Is the challenge of resurrecting the financial services sector the reason behind such decisions, or are the likes of Geddes just in it for the money? Marketing Week, 27(4), 24.

Chicago

Stones, John, and Amanda Wilkinson. 2004. “Cashing in on Banks: Paul Geddes’ Move from Argos to the Top Marketing Role at Royal Bank of Scotland Is One in a Series of Similar Moves in Recent Years. Is the Challenge of Resurrecting the Financial Services Sector the Reason behind Such Decisions, or Are the Likes of Geddes Just in It for the Money?” Marketing Week, January 22. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.113138978&authtype=sso&custid=ns315887.