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Exploring the sales manager's feedback to a failed sales effort

Authors :
Harmon, Harry A.
Brown, Gene
Widing, Robert E., II
Hammond, Kevin I.
Source :
Journal of Business & Industrial Marketing. Jan, 2002, Vol. 17 Issue 1, p43, 13 p.
Publication Year :
2002

Abstract

The choice of positive or negative feedback from a sales manager has a significant effect on the success of a salesperson.

Details

Language :
English
ISSN :
08858624
Volume :
17
Issue :
1
Database :
Gale General OneFile
Journal :
Journal of Business & Industrial Marketing
Publication Type :
Periodical
Accession number :
edsgcl.106805064