The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform

Subjects

Subjects :

Information Systems and Management
Management Science and Operations Research
Computer Science Applications
Management Information Systems

Details

ISSN :

1557928X and 07421222

Volume :

38

Database :

OpenAIRE

Journal :

Journal of Management Information Systems

Accession number :

edsair.doi...........0ce649419ee407025c9ac178dc69fc48

Full Text :

https://doi.org/10.1080/07421222.2021.1962597