The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform

MLA

Zike Cao, et al. “The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform.” Journal of Management Information Systems, vol. 38, July 2021, pp. 855–88. EBSCOhost, https://doi.org/10.1080/07421222.2021.1962597.

APA

Zike Cao, Junhong Chu, Kai-Lung Hui, & Hong Xu. (2021). The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform. Journal of Management Information Systems, 38, 855–888. https://doi.org/10.1080/07421222.2021.1962597

Chicago

Zike Cao, Junhong Chu, Kai-Lung Hui, and Hong Xu. 2021. “The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform.” Journal of Management Information Systems 38 (July): 855–88. doi:10.1080/07421222.2021.1962597.