Mobile marketing evolution: Systematic literature review on multi-channel communication and multi-characteristics campaign.

Details

Language :

English

ISBNs :

9781424455638

Database :

Complementary Index

Journal :

2009 13th Enterprise Distributed Object Computing Conference Workshops

Publication Type :

Conference

Accession number :

81386035

Full Text :

https://doi.org/10.1109/EDOCW.2009.5332001