Mobile marketing evolution: Systematic literature review on multi-channel communication and multi-characteristics campaign.

MLA

Huang, R. Y., and J. Symonds. “Mobile Marketing Evolution: Systematic Literature Review on Multi-Channel Communication and Multi-Characteristics Campaign.” 2009 13th Enterprise Distributed Object Computing Conference Workshops, Jan. 2009, pp. 157–65. EBSCOhost, https://doi.org/10.1109/EDOCW.2009.5332001.

APA

Huang, R. Y., & Symonds, J. (2009). Mobile marketing evolution: Systematic literature review on multi-channel communication and multi-characteristics campaign. 2009 13th Enterprise Distributed Object Computing Conference Workshops, 157–165. https://doi.org/10.1109/EDOCW.2009.5332001

Chicago

Huang, R.Y., and J. Symonds. 2009. “Mobile Marketing Evolution: Systematic Literature Review on Multi-Channel Communication and Multi-Characteristics Campaign.” 2009 13th Enterprise Distributed Object Computing Conference Workshops, January, 157–65. doi:10.1109/EDOCW.2009.5332001.