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THE BUSINESS VIEW OF ADVERTISING POLICY.
- Source :
- Journal of Marketing; Apr1942 Part 2, Vol. 6 Issue 4, p112-117, 6p
- Publication Year :
- 1942
-
Abstract
- A conference paper about businesses' view of advertising policy is presented. The author believes that advertising policy in its design is meant to hinder business enterprises. According to the author, policy makers believe that business practices such as product differentiation, trade marking and advertising are designed to create monopolies.
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 6
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 6741042
- Full Text :
- https://doi.org/10.2307/1246092