Cite
THE BUSINESS VIEW OF ADVERTISING POLICY.
MLA
Gardner, Edward H. “The Business View of Advertising Policy.” Journal of Marketing, vol. 6, no. 4, Apr. 1942, pp. 112–17. EBSCOhost, https://doi.org/10.2307/1246092.
APA
Gardner, E. H. (1942). The Business View of Advertising Policy. Journal of Marketing, 6(4), 112–117. https://doi.org/10.2307/1246092
Chicago
Gardner, Edward H. 1942. “The Business View of Advertising Policy.” Journal of Marketing 6 (4): 112–17. doi:10.2307/1246092.