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New Products Need Special Management.

Authors :
Murphy, John H.
Source :
Journal of Marketing; Oct62, Vol. 26 Issue 4, p46-49, 4p
Publication Year :
1962

Abstract

Believing that most companies do not go after new products effectively, the author deals with what is wrong and what to do about it. Of special interest is the theme that the responsibility for new products should not rest with the marketing function. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
PRODUCT design
PRODUCT management
COMMUNICATION in management
INDUSTRIAL management research
CONSUMER protection
MARKETING strategy
INDUSTRIAL research
RESEARCH & development
MANAGEMENT
DECISION making
COMMUNICATION
COMMUNICATION in design

Details

Language :
English
ISSN :
00222429
Volume :
26
Issue :
4
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
6740341
Full Text :
https://doi.org/10.2307/1248338
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