New Products Need Special Management.

MLA

Murphy, John H. “New Products Need Special Management.” Journal of Marketing, vol. 26, no. 4, Oct. 1962, pp. 46–49. EBSCOhost, https://doi.org/10.2307/1248338.

APA

Murphy, J. H. (1962). New Products Need Special Management. Journal of Marketing, 26(4), 46–49. https://doi.org/10.2307/1248338

Chicago

Murphy, John H. 1962. “New Products Need Special Management.” Journal of Marketing 26 (4): 46–49. doi:10.2307/1248338.