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16. MARKETING OF SPECIFIC GOODS AND SERVICES.

Authors :
Banks, Seymour
Holloway, Robert J.
Source :
Journal of Marketing; Jul1954, Vol. 19 Issue 1, p86-88, 3p
Publication Year :
1954

Abstract

The article presents various abstracts relating to marketing focused on the marketing of specific goods and services, including the articles "Autos: A Market So Big You Can Drown in It;" "Grocery Product Distribution in Fifteen Scripps-Howard Markets;" and "The United States Liquor Market."

Subjects

Subjects :
PHYSICAL distribution of goods
AUTOMOBILE industry
GROCERIES
PRODUCT management
LIQUOR industry

Details

Language :
English
ISSN :
00222429
Volume :
19
Issue :
1
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
25946321

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