12. Marketing Management.

Authors :: Kahler, Ruel
Peters, William S.
Wotruba, Thomas R.
Regan, William J.
Disch, Wolfgang K. A.
Spencer, Ulric M.
Source :: Journal of Marketing; Apr1967, Vol. 31 Issue 2, p81-82, 2p
Publication Year :: 1967
Abstract: Abstracts of articles related to marketing management are presented. Articles abstracted include "View Your Customers As Investments," by Edward C. Bursk, appearing in the May-June 1966 issue of "Harvard Business Review," "Branding on Trial," by Theodore Levitt, appearing in the March-April 1966 issue of "Harvard Business Review," and "Productivity: A Bibliography," appearing in the July 1966 "Bulletin No.1514," published by the United States Department of Labor's Bureau of Labor Statistics.