12. Marketing Management.

MLA

Kahler, Ruel, et al. “12. Marketing Management.” Journal of Marketing, vol. 31, no. 2, Apr. 1967, pp. 81–82. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edb&AN=25803060&authtype=sso&custid=ns315887.

APA

Kahler, R., Peters, W. S., Wotruba, T. R., Regan, W. J., Disch, W. K. A., & Spencer, U. M. (1967). 12. Marketing Management. Journal of Marketing, 31(2), 81–82.

Chicago

Kahler, Ruel, William S. Peters, Thomas R. Wotruba, William J. Regan, Wolfgang K. A. Disch, and Ulric M. Spencer. 1967. “12. Marketing Management.” Journal of Marketing 31 (2): 81–82. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edb&AN=25803060&authtype=sso&custid=ns315887.