Managing for Creativity in the Age of Data-Driven Marketing Communication: An Empirical Study on the Distribution and Valuation of Creativity in Agencies.

Subjects

Subjects :

INTEGRATED marketing
CREATIVE ability
EMPIRICAL research
QUALITATIVE research
SOCIAL reality

Details

Language :

English

ISSN :

10540806

Volume :

34

Database :

Complementary Index

Journal :

AMA Winter Academic Conference Proceedings

Publication Type :

Conference

Accession number :

161908654