Managing for Creativity in the Age of Data-Driven Marketing Communication: An Empirical Study on the Distribution and Valuation of Creativity in Agencies.

MLA

Kallevig, Annette, et al. “Managing for Creativity in the Age of Data-Driven Marketing Communication: An Empirical Study on the Distribution and Valuation of Creativity in Agencies.” AMA Winter Academic Conference Proceedings, vol. 34, Jan. 2023, pp. 220–22. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edb&AN=161908654&authtype=sso&custid=ns315887.

APA

Kallevig, A., Ozuem, W., Willis, M., Ranfagni, S., & Rovai, S. (2023). Managing for Creativity in the Age of Data-Driven Marketing Communication: An Empirical Study on the Distribution and Valuation of Creativity in Agencies. AMA Winter Academic Conference Proceedings, 34, 220–222.

Chicago

Kallevig, Annette, Wilson Ozuem, Michelle Willis, Silvia Ranfagni, and Serena Rovai. 2023. “Managing for Creativity in the Age of Data-Driven Marketing Communication: An Empirical Study on the Distribution and Valuation of Creativity in Agencies.” AMA Winter Academic Conference Proceedings 34 (January): 220–22. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edb&AN=161908654&authtype=sso&custid=ns315887.