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A quality management approach to guide the executive management team through the product/service innovation process.
- Source :
- Total Quality Management & Business Excellence; Sep2017, Vol. 28 Issue 9/10, p1003-1022, 20p
- Publication Year :
- 2017
-
Abstract
- The innovation process has a considerable rate of failure, from 40% to 80%, depending on the experts consulted. This paper developed a quality management approach, to help Executive Management Teams to handle the innovation process in a better way, based on the problem-solving procedure and the application of quality tools and techniques. It includes three major phases: ‘External Environment Investigation’, ‘Strategic Decision Making’, ‘Innovation Project Execution’, and a series of steps are arranged to span across the approach in each phase. A case study is conducted to demonstrate how the quality management approach proposed in this research can be used as a guideline to drive the product and service innovation process. The ideas and benefits of the proposed approach are further discussed. [ABSTRACT FROM PUBLISHER]
Details
- Language :
- English
- ISSN :
- 14783363
- Volume :
- 28
- Issue :
- 9/10
- Database :
- Complementary Index
- Journal :
- Total Quality Management & Business Excellence
- Publication Type :
- Academic Journal
- Accession number :
- 123927939
- Full Text :
- https://doi.org/10.1080/14783363.2017.1303878